PROMPT

PROMPT explores the new artistic vocabularies shaped by artificial intelligence. Aware of the technology’s deep ecological, ethical and political challenges, artists and designers are nonetheless engaging with Al to collapse distinctions between text and image, instruction and outcome, concept and material. The prompt becomes both interface and gesture—a site where creation shifts from control to negotiation, and where language itself becomes the ground of artistic production.

Featuring works, prompts and essays by, among others: Stephanie Dinkins, Refik Anadol, Tega Brain, Noëlle van Dijk, Constant Dullaart, Lev Manovich, Maya Man, Trevor Paglen, Sander Veenhof, Jon Rafman, Rustan Söderling, Silvio Lorusso, Yousuke Fuyama.

“PROMPT pushes poesis, the generative act of making, to the fore. The inputs, scripts, and commands driving some of today’s most vital art and design practices take center stage in a ground-breaking volume that casts artists and designers as the essential protagonists of an Al-driven cultural revolution in the making.” Jeffrey Schnapp, theorist, technologist and founder of Harvard’s metaLAB.

Artificial intelligence is reshaping creative work at breathtaking speed. Yet much of the public conversation swings between hype and fear-celebrating technological breakthroughs on one side and predicting cultural collapse on the other. Prompt: Art and Design in the Age of Artificial Intelligence offers a different perspective: a clear, grounded guide to understanding AI as a new medium for human creativity.

Written for creative professionals at every level-from students and studio teams to cultural leaders and decision-makers-the book explores how AI is already transforming art, design, architecture, media, and visual culture. Rather than focusing on economic disruption or technical mechanics, it asks a more urgent question: how can we use these tools creatively, critically, and responsibly?

The book acknowledges real concerns-automation, misinformation, environmental costs, and the concentration of power in a handful of companies. But it refuses to reduce the moment to anxiety. Instead, it presents AI as a powerful expansion of creative possibility, comparable to earlier shifts such as photography, cinema, and digital media. Like those technologies, AI opens new aesthetic territories and new ways of imagining the world.

Through essays, case studies, and visual examples, Prompt offers both inspiration and orientation. Readers will encounter forward-thinking work and gain a broader cultural and philosophical framework for thinking about AI beyond short-term trends. The result is not a manual or a manifesto, but a toolkit for creative resilience.